Summary
Google has updated Search profiles with multi-account management, enhanced article views and a lower eligibility threshold for more U.S. publishers and creators.
Google has announced three updates to Search profiles, its customizable and verified pages for publishers and creators. The changes add multi-account management, improve how articles are displayed and expand eligibility for more publishers and creators in the United States.
Google announced the updates on September 16, 2026. Search profiles are designed to bring a publisher’s social accounts, latest articles and other links together in one shareable page.
One account for multiple publication brands
The new multi-account support is aimed at media organisations that manage several publications or sub-brands. Administrators can claim and manage the Search profiles for those brands from a single login, allowing them to access and update multiple profiles without switching between separate accounts.
This changes the profile-management workflow for organisations with more than one publication. Instead of treating each brand as an entirely separate account-management task, the profiles can now be handled through one account.
Articles get a larger display and longer headlines
Google has also updated the article view inside Search profiles. Image thumbnails are now optimised for the display, while headlines can appear at greater length.
The company says these changes are intended to make articles easier to discover and explore within a profile. Larger or better-presented thumbnails can give each article a clearer visual entry point, while longer headlines provide more room for the title to be read. The update concerns how articles are presented in Search profiles rather than a new publishing format described in the announcement.
Eligibility expands for more U.S. users
More U.S. publishers and creators can now access Search profiles under a lower eligibility threshold. Google says the threshold has been reduced to 10,000 followers across YouTube, Instagram, X or TikTok.
The announcement does not describe a corresponding eligibility change for other regions. It directs eligible users to log in to their Search profile to try the features and points publishers to Google’s Help Center for setup information.
Together, the changes give publishers more control over several profile pages, a more prominent way to present recent articles and access for a broader group of U.S. users. The practical value will depend on how individual publishers use the profiles to organise their brands and link audiences to their work.