Cheering Apple Store employees welcome customers outside a glass-fronted store, with iPhone 18 branding visible.

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Apple’s iPhone 18 Pro, Watch Series 12 and AirPods 5 Reach Stores

Apple says the iPhone 18 Pro lineup, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 arrived at Apple Store locations worldwide on September 18, 2026. Customers can also explore the products online and receive trade-in, payment and setup assistance.