Summary
Apple says the iPhone 18 Pro lineup, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 arrived at Apple Store locations worldwide on September 18, 2026. Customers can also explore the products online and receive trade-in, payment and setup assistance.
Apple says its latest iPhone, Apple Watch and AirPods products arrived at Apple Store locations worldwide on Friday, September 18, 2026.
The retail launch covers the iPhone 18 Pro and iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5. Apple’s announcement includes launch-day scenes from stores in New York City, Shanghai, London, Mumbai and Kuala Lumpur. Apple BKC in Mumbai is among the locations shown.
The new lineup arrives in stores
Customers can explore the products in person at Apple Store locations, where Apple team members are providing hands-on demonstrations, personalised shopping assistance and introductions to the new devices. The launch was marked at Apple Fifth Avenue in New York City, where Apple executives John Ternus, Deirdre O’Brien and Greg Joswiak joined store employees to welcome customers.
The store arrival changes the status of the lineup from a product announcement to a retail experience: customers can handle the devices, speak with Apple Specialists and receive help selecting and setting them up. Apple’s source describes the products as available through its worldwide store network, while also directing customers to its online store and Apple Store app.
Shopping, trade-in and setup support
Apple says customers can shop in person, at apple.com or through the Apple Store app. Specialists can help customers trade in older devices through Apple Trade In and review payment options, including financing with Apple Card.
The company also highlights Apple Upgrade for customers who want to upgrade annually, as well as carrier offers available through Apple. Personal Setup is available to help customers configure their new devices after purchase.
This combination of store demonstrations, online ordering and assisted setup gives the launch several purchase and onboarding routes. The announcement is primarily about retail availability and customer support; it does not provide the products’ technical specifications or prices.